About Hildun
"This Irish beauty editor founded brand is giving luxury houses a run for their money"
The Guardian
Hildun Beauty was founded when beauty writer Suzy Griffin Dunne noticed a gap for top shelf, high performance luxury makeup at a fair price point.
While on mat leave Suzy embarked on a mission to collaborate with the world’s leading R&D teams and develop a new era of high performing beauty products. Formulas that would instantly wow both makeup lovers and professional artists alike at a price the was fair.
Hildun’s Silk to Set Kajal eyeliners were launched with no spokesperson or ‘face’ to the brand but the product was so exceptional it spoke for itself. Word soon spread about the 'viral kajals' and so far the Silk to Set Kajal eyeliner has won three national UK beauty awards including the prestigious 'Bazaar Best of the Best' eyeliner award.
Over 100k Silk to Set Kajal Eyeliners sold which helped Suzy invest into more high performance products. In late 2024 Suzy launched a complimentary 'Silk to Set Lip Pencil' boasting similar high performance features to the eyeliners along with a completely bespoke formulation the 'Melting Moisture Balms' developed in Italy and South Korea respectively. The lip collection saw huge success as the Hildun community revelled in the ultra creamy hydrating but long lasting formulas.
The lip collection was followed by Hildun's luxe quads, high quality pearl and matte shadows that took over 2 years to perfect. The 'Naked Diamonds' and 'Mythical Romance' luxe quads launched along with a new waterproof metallic eyeliner formula 'Immortal Metallics'. All of which have become bestsellers, although Mythical Romance is a particular community favourite due to it's ultra wearable but high impact cool tones.
What's next? Plans are in place to ensure 2025 is the biggest year yet for Hildun!